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Apple Unveils M6 MacBook Pro and iMac, Adds AI to Creative Apps

By Haley Yun | Oct 28, 2026, 18:42 KST | Based on 11 Korean news reports

Key points

Apple unveiled a 14-inch MacBook Pro and a 24-inch iMac with its in-house M6 chip on Oct. 27 (local time). AI Times said the two products look similar to the previous generation but have sharply improved AI processing and graphics performance. iNews24 described the models as faster for photo and video editing and AI tasks.

Chosun Biz reported that the new MacBook Pro 14 carries an M6 with a 12-core CPU and GPU, and that its main feature is stronger on-device AI performance, which runs AI inside the device. Digital Today, citing TechCrunch, said the new MacBook Pro offers up to 24 hours of battery life and supports Wi-Fi 7 and Bluetooth 6, with a U.S. starting price of $1,999.

Domestic prices, according to iNews24, start at 3.29 million won for the MacBook Pro 14 and 2.49 million won for the iMac. Preorders for both products begin Oct. 28. Chosun Biz also reported that Apple announced on Oct. 28 that it will begin preorders for the new products.

Software news came as well. iNews24 reported that Apple said on Oct. 27 it will add AI features to Creator Studio, a subscription service bundling video, music and image editing apps. The update arrives in November, and existing subscribers can use it at no extra cost. Digital Today, citing TechRadar, said generative AI features and new creative tools will be added while the existing subscription fee stays the same.

Apple-related AI coverage continued over the past 14 days. AI Times reported that the iOS 27.2 update released Oct. 26 (local time) expanded Siri AI to five languages including Korean, and that Apple unveiled a new iPad mini with an OLED display and an A20 Pro chip, with AI performance up to 4.5 times higher. IT Chosun reported that Samsung Electronics and Apple are weighing paid plans to turn smartphone AI features into a new source of revenue.

Glossary On-device AI is a method of processing AI computations inside a device such as a smartphone or PC, without going through a cloud server.

Sources (in Korean)

Drafted with AI writing tools and published first; Haley Yun reviews it after publication. Translated from the Korean version.