AI NewsWaveSamsung Securities' AI Girl Group Lumina Passes 2.5 Million Views for Debut Music Video
Key points
- Samsung Securities' in-house four-member AI girl group Lumina
- Debut song OVERRIDE video hits 2.5 million views in a month
- Plans to use for financial education and advertising content
The music video for "OVERRIDE," the debut song of LUMINA, a four-member AI girl group created in-house by Samsung Securities, has passed 2.5 million views on YouTube. Industry News and Korea NGO News (한국NGO신문) reported that Samsung Securities announced it on Oct. 21, and the video reached the mark about a month after it was released on Samsung Securities' official YouTube channel.
Betanews reported that it hit 1 million views within a week of release. Digital Daily reported that Samsung Securities plans to continue producing videos with the group and to use it for financial education and advertising content.
AI Newspaper (인공지능신문) noted that Samsung Securities has put an AI girl group at the forefront of its financial marketing, moving away from traditional financial advertising that delivers investment information directly and instead conveying brand messages through K-pop music and performance.