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Samsung Electronics Shows Southeast Asia-Tailored AI Appliances and HVAC in Hanoi

By Haley Yun | Oct 15, 2026, 18:40 KST | Based on 11 Korean news reports

Key points

Samsung Electronics held "The Brief," a home appliance tech seminar for Southeast Asia, in Hanoi, Vietnam, on the 14th and showed artificial intelligence (AI) appliances and business-to-business (B2B) HVAC solutions tailored to local users' lifestyles. Digital Daily and Digital Today reported that Samsung disclosed this on the 15th.

The venue was Samsung's Business Experience Studio (BES) inside the PVI Tower in Hanoi, which opened in August. iNews24 reported that products and services for homes and businesses were introduced, from household functions such as refrigerator food management to cooling and energy management for large buildings.

Chosun Biz reported that Samsung's B2B sales in Southeast Asia and Oceania have grown more than 20% this year, and that B2B's share within the HVAC business has passed 50%. iNews24 also said in its headline that B2B sales rose more than 20%.

The outlets put weight on different points. Chosun Biz and iNews24 led with B2B sales growth and the HVAC business, while Betanews and IT Chosun centered their coverage on the display of locally tailored AI appliances and HVAC solutions.

Sources (in Korean)

Drafted with AI writing tools and published first; Haley Yun reviews it after publication. Translated from the Korean version.