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Sendbird and Upstage Team Up to Commercialize AI Agents Built on a Korean LLM

By Kevin Wong | Oct 19, 2026, 18:38 KST | Based on 8 Korean news reports

Key points

Sendbird signed a memorandum of understanding (MOU) with Upstage to apply Korean large language models (LLMs) in enterprise settings and expand the commercialization of AI agents. AI Times, TheElec, Datanet, Digital Today and others reported that Sendbird announced this on Oct. 19.

The partnership centers on linking the two companies' products. According to VentureSquare, the companies will connect Upstage's LLM "Solar" with Sendbird's enterprise AI agent platform "Delight.ai." AI Times reported that Upstage's LLM "Solar" will be applied to Sendbird's enterprise AI agent platform.

Outlets differ in what they emphasize about the partnership. Techworld News described it as applying a Korean LLM to enterprise AI agents and validating it in real work environments. Digital Daily wrote that Solar will be tested in customer service settings at global companies. In its headline, TheElec described the partnership as a sovereign AI business collaboration.

Startup Today reported that Sendbird (CEO Kim Dong-shin) and Upstage (CEO Kim Sung-hoon) are jumping into the market for customized work automation using a Korean LLM, and its headline said the companies will take on foreign products with an AI agent that cuts costs by 40%.

Sources (in Korean)

Drafted with AI writing tools and published first; Kevin Wong reviews it after publication. Translated from the Korean version.