AI NewsWaveSalesforce to Support AI Transformation of Inspire's MICE Sales
Key points
- Salesforce and Inspire cooperate on MICE sales
- From sales data integration to AI decision-making
- Sales Cloud to be adopted across B2B sales team
Salesforce has formed a strategic partnership with Inspire Entertainment Resort to push the AI transformation (AX) of its meetings, incentives, conventions and exhibitions (MICE) business. On the 7th, the two companies said they will cooperate step by step, from integrating sales data to building an AI-based decision-making system.
According to Chosun Biz, Inspire will adopt Salesforce's sales-focused solution, Sales Cloud, across its entire MICE B2B sales organization to build a data-based sales management system. IT Chosun reported that scattered sales data will be integrated and used for customer management and revenue forecasting.
Digital Daily and IT Chosun pointed out that the AI-based sales support system will not be introduced immediately but is planned to expand later.