AI NewsWaveSalesforce Announces Acquisition of Braze
Key points
- Salesforce to acquire customer engagement platform Braze
- Deal valued at about 5.7 billion dollars, about 7.5 trillion won
- Expected to close within fiscal 2028
Salesforce announced on Oct. 20 (local time) that it will acquire the customer engagement platform company Braze. Chosun Biz reported that Braze is a New York-based cloud software company and that the move is interpreted as an effort to strengthen marketing platform capabilities, long seen as a weakness of Salesforce.
The deal value is reported slightly differently by outlet. Chosun Biz wrote 5.7 billion dollars, while Digital Daily and Digital Today wrote about 5.66 billion dollars, and Chosun Biz and Digital Daily reported about 7.5 trillion won.
Digital Daily reported that holders of Braze Class A common stock will receive 47.50 dollars per share in cash. Digital Today, citing CNBC, reported that Salesforce plans to close the deal within fiscal 2028 after approval from shareholders and regulators.